Messaging Credits

Created by Felicity Essien, Modified on Fri, 27 Oct 2023 at 11:40 AM by Felicity Essien

Messaging Credits: Enhancing Customer Relationship Management for Small Businesses

Messaging credits are a valuable tool for small businesses using the Bumpa platform, allowing them to connect with their customers through email and SMS campaigns. Effective customer relationship management (CRM) is crucial for the growth and success of small businesses, and messaging credits enable businesses to achieve this efficiently.

Acquiring Messaging Credits

Subscription Bonus: When you subscribe to Bumpa, you receive messaging credits. The starter plan provides you with 300 credits, while the pro plan offers 1000 credits. These credits serve as your initial pool for running campaigns.

Credit Purchase: If you require more credits, you have the option to purchase them at any time. You can buy 1000 additional credits for just 2000 Naira.

How Messaging Credits Are Utilized

Email Campaigns: Sending an email campaign consumes 1 credit per email. Email campaigns are an excellent way to inform your customers about new product arrivals, share updates, or promote sales and special offers. You can create engaging email content to keep your customers informed and engaged.

SMS Campaigns: SMS campaigns, on the other hand, utilize 3 credits per SMS. You can use SMS to send out important alerts, reminders, or personalized messages to your customers. It's a quick and direct way to reach them.

Instances for Using the Campaigns Feature

New Arrival Updates: When you have new products arriving or changes to your existing offerings, use the campaigns feature to send out email notifications. This ensures that your customers are the first to know about these updates.

Sales and Promotions: Running a special sale or offering discounts? Create and send SMS campaigns to alert your customers about these limited-time offers. This can drive sales and boost revenue.

Cart Abandonment: If a customer adds items to their cart but doesn't complete the purchase and the order is recorded as unpaid, use email campaigns to send them reminders. A well-timed email can encourage them to finalize the transaction.

Feedback and Surveys: After a purchase, reach out with email surveys to gather feedback and improve your products or services based on customer suggestions

Special Occasions: Remembering your customers on their birthdays or anniversaries with personalized greetings through SMS campaigns can enhance their loyalty and create a positive brand image.

By leveraging these campaign strategies with your messaging credits, you can enhance your relationship with customers. Building a rapport, keeping them informed, and offering special deals at the right moments all contribute to a thriving and loyal customer base, which is essential for the growth of your small business.